Great project delivery is like great music. When it’s done well everything fits together seamlessly and it elicits an emotional response from customers. In great jazz bands, the focus is on the musicality, the feeling it creates in listeners. Sometimes it direct and sharp, other times it muted and subtle depending on what the musicians want to communicate.

In a great jazz band, everyone has the opportunity to shine but the focus is not on any one member. It’s about the overall delivery. It’s technical yet nuanced and emotional. Every member has the ability to show their best in the context of the music being played.

Less is more and the quiet zones communicate much more than filling the time with extra notes and beats. It’s democratic in nature and approach and values each contributor the same.

The overall music is what matters, in business its the overall delivery that matters.